Riding for the Brand

“Riding for the brand” is an expression from cattle ranching days of the American “Old West.” Most literally, the brand referred to the way cattle were marked to indicate ownership, but its meaning goes deeper.

The brand was a “ranch’s trademark and represents pride, duty, and stewardship while inspiring loyalty, dedication, and cowboy camaraderie.”

When you rode for the brand, it meant that you had signed on to the mission, that you had committed, that you were a dedicated team player. If you weren’t, then you had no business being on the ranch’s payroll.

4 thoughts on “Riding for the Brand”

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